Bite Size Coffee Treats

The Bite Size concept is about creating a point of difference between you and your competitors. It’s about value-adding rather than discounting to help gain market share.

These days, with two cafes on every corner, businesses are drastically undercutting competitors just to stay afloat. We suggest that you sell your coffee at the price you wish to sell it at, and rather than discount, offer something additional to your clients.

The idea of value adding has long been part of the hospitality culture in Europe, in fact I would say it’s actually customary. These customs are fast becoming more and more popular in Australia year by year

In Europe:

• Bars/Night Clubs provide a free drink upon entry to justify cover charges.
• Restaurants at the completion of client meals serve complimentary sweets, alcohol or coffee as a token of appreciation for their business.
• Nearly all cafes serve some kind of an accompaniment alongside their coffees.

The natural question asked by business owners is: “why should I give something away when I don’t have to?”

The logic is simple: in business you do what you can to satisfy every client, because every client has the potential to spend a substantial amount of money over time, not only directly but indirectly through people they introduce to your establishment.

What you should be asking yourself is: “why should clients keep coming back to my business? What makes me different to the café next door?”

This is where good businesses distinguish themselves, because they recognise the lifetime value of a client and the opportunity cost of neglecting that.